Beauty and Fashion PR Blog covering cosmetics, fashion and jewelry public relations in New York. For expert PR advice from Facebook's most popular beauty, fashion and luxury PR firm, check out hautpr.com.
Sunday, August 31, 2008
Haute Rocks
The famous House of Bulgari will be 125 years old next year and is still
sizzling with its jewelry. One of their necklaces is selling for a mere
$500,000. The 49 emeralds, three tourmalines, twelve mandarin garnets, all the
diamonds, and 18-karat gold are the dazzlng gemstones, but the price reflects
time. It takes on average, three to four months to source a grouping of stones
and drafting a design can be three months, with about 60 revisions. There are
160 elements with the assembly of this piece and that is almost another two
months. The customer service requests arecan also be time consuming with a
Tokyo client wanting to see a few stones while on vacation inthe riviera. This
Italian brand is known for mixing precious and semiprecious stones in vibrant
colors. One only hopes Bulgari will wear as well in the next one hundred years.
Labels:
beauty pr,
beauty public relations,
boutique pr,
bulgari,
bvlgari,
haute pr,
manhattan,
new york
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