Ellen Degeneres is signing a contract with Cover Girl and it is considered
a different marketing approach from their traditional campaigns. In the
past, models like Christie Brinkley represented C.G. for over 20 years.
Ellen represents a new trend to use a popular role model instead of a
traditional role model. They have used Queen Latifah and some latina/more
ethnic looks. Diane Keaton and Andie MacDowell are "older" models selling
cream and hair dye. Even Christie Brinkley was brought back in her older
age.
No comments:
Post a Comment