Mandarin Magic

Za is a cosmetic product that moisturizes and has a variety of whitening creams. It is owned by Shiseido and has been developed specifically for the Chinese and Southeast Asian markets, but still holds an international clientele. Their web site is titled Za New York and the current face of the brand is half Swedish and half Chinese model Ase Wang. The Chinese have put a high value on pale skin. Shiseido has had to up the level of whitening to keep up with the demand. In ancient China, the tombs of imperial princesses were filled with combs, mirrors, and makeup dishes for the afterlife.