Beauty and Fashion PR Blog covering cosmetics, fashion and jewelry public relations in New York. For expert PR advice from Facebook's most popular beauty, fashion and luxury PR firm, check out hautpr.com.
Thursday, September 4, 2008
Get Fit While You Flop
FitFlops, invented by Marcia Kilgore the founder of Bliss Spas, are the new
shoe for fitness and comfort. The 1970s had Dr. Scholl's exercise sandals, the
'80s Reeboks, and Birkenstocks and Mephistos have followed. FitFlops were
featured on Oprah's Favorite Things", foam exercise sandals. They make your feet
look smaller and help one your body. The FitFlop web site reports that they
"have been shown to trigger increased gluteal muscle response, increased hamstring
response, and help improve thih and calf muscles. Marcia Kilgore likes to think
of these shoes as jolie-laide, or pretty-ugly. Some have given positive
fashion feedback and others migh not care whether they are in vogue. The Fitflops
priced at $49.99 are reasonable and seem to be a blissful way to walk.
Labels:
beauty,
beauty pr,
branding,
business identity,
fit flops,
fitflops,
flip flops,
haute pr,
manhattan,
marketing,
pr firm,
pr new york,
pr ny,
public relations,
tracksuits
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