Beauty and Fashion PR Blog covering cosmetics, fashion and jewelry public relations in New York. For expert PR advice from Facebook's most popular beauty, fashion and luxury PR firm, check out hautpr.com.
Friday, September 12, 2008
Purple Reign
Purple is the hot color of the fall/winter season. It is in every hue from
lilac to fuschia and it seems to be on every fashion item such as; belts,
shoes, dresses, and jackets. A company named Protone tends to deal with fabric
retailers and other fashion insiders before the designers even begin their
new lines. Protone uses surveys, graphic layouts, focus groups, and visual
aides to assess the tastes and trends of potential customers and the fashion
industry. This year they must be a pasion for purple.
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