Sunday, July 12, 2009
R.I.P. Max Factor
The legendary makeup line is done in the U.S., Proctor and Gamble announced this month."The Makeup of Makeup Artists" will cease to exist in the states in early 2010, while it will still be sold abroad in more than 70 countries. Started by Max Faktor, a makeup artist who worked with the Royal Russian Court, the brand began as a wig shop and laboratory where Factor created greasepaint cream in twelve shades to be used on movie sets. He had success on silent movie sets and solved the problem of melting pomade from studio lighting. Technicolor film began his foray into pancake makeup which he applied with a damp sponge and gave a matte finish. The company was known for doing makeup for Bette Davis, Joan Crawford, and Greta Garbo. The U.S. market will have to leave its' legacy to countries with a large following such as China. Lights, camera, action, take two.