Play cologne by Givenchy has recently been featured in the September issue of American Elle magazine. It has a catchy theme that captures cultural icons; music and technology. The bottle is shaped like an MP3 player and features a black and white side with features such as fast forward, rewind, and play. The backdrop is red and black stripes which captures the concept of speed and sound. Justin Timberlake is the model and featured musician for the fragrance. Contests have been held where consumers can mix music and the winner of the contest wins a trip to a recording studio. Vanksen/Culture Buzz is the company responsible for the buzz about this high tech scent.
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