Sunday, September 7, 2008
Juicy Couture: Lets Them Eat Cake
The new ads for Juicy Couture have a tasty tagline; "Let Them Eat Tracksuits".
Ten colorfully dressed models pose on the beach showing the label's tracksuits.
The graphics are appealing because each outfit is matched to a surfboard the
same color. This shows creativity and makes even the most non-athletic want
to ride the waves or go for a jog on the beach. This line is not only for women,
but men and children can also have a piece of the pie. Juicy Couture also
shows off their handbags and other accessories. One has to wonder with the
Olympics, is fashion or sports taken more seriously?