Purple Reign

Purple is the hot color of the fall/winter season. It is in every hue from

lilac to fuschia and it seems to be on every fashion item such as; belts,

shoes, dresses, and jackets. A company named Protone tends to deal with fabric

retailers and other fashion insiders before the designers even begin their

new lines. Protone uses surveys, graphic layouts, focus groups, and visual

aides to assess the tastes and trends of potential customers and the fashion

industry. This year they must be a pasion for purple.

Alice Dellal, Punk Debutante, Model, and Mick Jagger's niece

Alice Dellal is more grunge than fashionista. She loves '90s grunge and punk,

which only touches on her half-shaved mane, the nose ring, and ripped tights.

Dellal is based in London, but is a favorite of Paris "Vogue" and photographers

such as Nick Knight. She combines rock and fashion; Uncle Mick Jagger and Uncle

Mario Testino are her godfathers. Alice says; "My family influences me a lot".

Her relatives and friends are asked about her shaved locks and they have gotten

mixed reviews. Alice Dellal is a rock and roll model too look out for

Juicy Couture: Lets Them Eat Cake

The new ads for Juicy Couture have a tasty tagline; "Let Them Eat Tracksuits".

Ten colorfully dressed models pose on the beach showing the label's tracksuits.

The graphics are appealing because each outfit is matched to a surfboard the

same color. This shows creativity and makes even the most non-athletic want

to ride the waves or go for a jog on the beach. This line is not only for women,

but men and children can also have a piece of the pie. Juicy Couture also

shows off their handbags and other accessories. One has to wonder with the

Olympics, is fashion or sports taken more seriously?

Stylista: The Devil Wears Prada meets The Real World

Stylista a new reality television show will portray eleven up and coming

fashionistas who have jobs at "Elle" magazine; the only catch is they work for

Anne Slowey, the "brutal" business news director. The show is on the CW,

Wednesdays at 9:00 P.M. It airs for the first time October 22. The show has

the same producers as Project Runway and America's Next Top Model. The concept

for the show comes from the movie The Devil Wears Prada.

Paris Hilton: Wigging Out

Paris Hilton wil be the new spokesmodel for a hairproduct named Bandit.

The product will be a handband which has hair extensions attached. The

company which has created this design is Sally's Beauty Supplies. I am not so excited for this look, which has been around for a long time and always looks fake. Hopefully the bandit can make a more fashion-forward headband hairpiece.

Get Fit While You Flop

FitFlops, invented by Marcia Kilgore the founder of Bliss Spas, are the new

shoe for fitness and comfort. The 1970s had Dr. Scholl's exercise sandals, the

'80s Reeboks, and Birkenstocks and Mephistos have followed. FitFlops were

featured on Oprah's Favorite Things", foam exercise sandals. They make your feet

look smaller and help one your body. The FitFlop web site reports that they

"have been shown to trigger increased gluteal muscle response, increased hamstring

response, and help improve thih and calf muscles. Marcia Kilgore likes to think

of these shoes as jolie-laide, or pretty-ugly. Some have given positive

fashion feedback and others migh not care whether they are in vogue. The Fitflops

priced at $49.99 are reasonable and seem to be a blissful way to walk.

Ralph Lauren does the Olympics

Ralph Lauren ,the icon of "American" design, has won a gold medal at this summer's

Olympic games. He got to see the American athletes wear his clothes in the opening

procession. The athletes were dressed in U.S.A. colors and the look symbolized

his typical "preppy", wholesome, and nationalistic spirit. The all "American"

look will hopefully spur the team on to much success with their athletic

competition.