Saturday, October 18, 2008

Ellen Dances for Cover Girl

Ellen Degeneres is signing a contract with Cover Girl and it is considered

a different marketing approach from their traditional campaigns. In the

past, models like Christie Brinkley represented C.G. for over 20 years.

Ellen represents a new trend to use a popular role model instead of a

traditional role model. They have used Queen Latifah and some latina/more

ethnic looks. Diane Keaton and Andie MacDowell are "older" models selling

cream and hair dye. Even Christie Brinkley was brought back in her older


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